RUBY'S CREW

Shop our new makeup collection.

I’m not just red, I’m Ruby Woo – the colour loved around the globe for my unmistakable hint of blue. Now without further ado...I’d like to introduce you to my all-new A-list crew. There’s finally plenty of me to go around, because my iconic red colour now comes in six finishes and textures that are ALL world-renowned. Each member comes dressed to impress in a limited-edition monochromatic outfit.

RUBY’S LIP
COLOUR GUIDE

Find our iconic vivid-blue
red hue in the fan-favourite
formula (or two!) that’s
right for you.

COMPARE
BENEFITS

COLOUR
PAYOFF

FINISH

RETRO MATTE
LIPSTICK

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Zero-shine matte finish

Intense full-coverage colour

12-hour wear

RETRO MATTE LIQUID
LIPCOLOUR

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Mattest-matte finish

Intensely saturated colour

8-hour wear

POWDER KISS
LIPSTICK

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Soft-focus matte finish

Lightweight, buildable colour

Immediate
and long-term
hydration

POWDER KISS LIQUID
LIPCOLOUR

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Weightless,
moisture-matte colour

Intense full-coverage colour

10 hours
of moisture

OUR WORLD-FAMOUS
RED LIPSTICK – NOW IN 4
FAN-FAVOURITE FORMULASThere’s plenty of Ruby Woo to go around –
because her iconic vivid-blue red colour
now comes in four finishes and textures
that are ALL world-renowned.
RUBY WOO DONS
A NEW LOOK, TOO! Each member of Ruby’s Crew
comes dressed to impress in a
limited-edition monochromatic outfit.
Introduce your lips to every
new texture of our
world-famous red Lipstick! SHOP NOW
RUBY WOO FOR YOU,
AND YOU AND YOU! Love our iconic vivid blue-red hue…
but crave a little moisture – or prefer
a liquid lip colour? Ruby’s Crew
has got your lips covered. Swipe right
to meet every new member!
  • RETRO MATTE LIPSTICK
    IN RUBY WOO    Iconic. Bold.
    Universally flattering.    Our most famous Lipstick icon –
    this mattest-matte, vivid blue-red
    is known around the world
    as THE universal red that’s
    radiant on everyone. She’s
    a fan-favourite, a crowd-pleaser
    and a supreme style statement –
    making her our most famous
    red lipstick of all time.
  • POWDER KISS LIPSTICK
    IN RUBY NEW    Stylish. Playful.
    Quixotic.    She inherited everything
    you love about Ruby Woo:
    her colour, her energy,
    her class – but of course,
    she added her own soft touch
    of sass. It’s no surprise
    that people can’t resist her:
    She’s Ruby Woo’s on-trend
    little sister!
  • POWDER KISS LIQUID
    LIPCOLOUR IN RUBYBOO    Energetic. Carefree.
    Magnetic.     Want a weightless kiss
    of everyday colour – or crave
    an extra hit of hydration
    when you’re hanging around
    the house? Fall in love with
    Ruby Woo’s moisture-matte spouse!
  • RETRO MATTE LIQUID
    LIPCOLOUR IN RUBY PHEW!     Passionate. Romantic.
    Glamorous.    For those who prefer timeless
    glamour to all-out flash, Retro Matte
    Liquid Lipcolour always reigns
    supreme. Ruby Phew! puts her own
    tantalizing twist on the classic matte
    texture – so, get ready for your lips
    to live the screen-siren dream!

CATCH
RUBY’S CREW
IN ACTION!

Introduce your lips
to every member of Ruby Woo’s
all-new A-list crew.