Join the VIVA GLAM movement!
Celebrate 27 years of giving
back 100% with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

GET THE LIPSTICK THAT GIVES BACK 100%

Join the VIVA GLAM movement! This year’s
celebration of our iconic giveback program
honours Keith Haring’s artistic and philanthropic
legacy with three special-edition Lipstick shades
in his signature primary colour palette. Mix, match
and create limitless impactful looks with red, yellow
and blue hues in Matte and Frost finishes that give
back 100%. Each work of Pop art comes animated in
Keith Haring’s symbolic street-style imagery.
100% of the selling price of VIVA GLAM Lipstick is
donated to the M·A·C VIVA GLAM Fund,
supporting healthy futures and equal rights for all.