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Join the VIVA GLAM movement!
Celebrate 27 years of giving
back 100% with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

GET THE LIPSTICK THAT GIVES BACK 100%

Join the VIVA GLAM movement! This year’s
celebration of our iconic giveback program
honours Keith Haring’s artistic and philanthropic
legacy with three special-edition Lipstick shades
in his signature primary colour palette. Mix, match
and create limitless impactful looks with red, yellow
and blue hues in Matte and Frost finishes that give
back 100%. Each work of Pop art comes animated in
Keith Haring’s symbolic street-style imagery.
100% of the selling price of VIVA GLAM Lipstick is
donated to the M·A·C VIVA GLAM Fund,
supporting healthy futures and equal rights for all.

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MADE TO MIX AND MATCH
3 SHADES.
100% DONATED.
LIMITLESS COLOUR
COMBOS.
Create infinite impactful looks with red,
yellow and blue hues in Matte and Frost
finishes that give back 100%.
Each exclusive work of Pop art comes
animated in Keith Haring’s symbolic
street-style imagery.
LIPSTICK / VIVA GLAM X KEITH
HARING IN CANAL BLUE
The first step to statement
green lips is applying a bold
blue matte hue.
LIPSTICK / VIVA GLAM
X KEITH HARING
IN ST. MARKS YELLOW
TAXI! Pop on this pearlescent,
cab-coloured Frost Lipstick
to get glowing.
STATEMENT GREEN GLOW
In 27 years of VIVA GLAM, there’s never
been a way to glow green – until now.
Get this historic lip look with special-
edition shades that give back 100%.
MADE TO MIX AND MATCH
3 SHADES.
100% DONATED.
LIMITLESS COLOUR
COMBOS.
Create infinite impactful looks with red,
yellow and blue hues in Matte and Frost
finishes that give back 100%.
Each exclusive work of Pop art comes
animated in Keith Haring’s symbolic
street-style imagery.
LIPSTICK / VIVA GLAM X KEITH
HARING IN CANAL BLUE
Start bold with our
special-edition, true-blue
Matte Lipstick.
LIPSTICK / VIVA GLAM X KEITH
HARING IN RED HARING
Get artistic
by layering on this vivid
red Matte Lipstick.
POWER PURPLE POUT
Starring two special-edition shades
that give back 100%, your purple lip look
has never been more powerful.
Mix and matte now!
MADE TO MIX AND MATCH
3 SHADES.
100% DONATED.
LIMITLESS COLOUR
COMBOS.
Create infinite impactful looks with red,
yellow and blue hues in Matte and Frost
finishes that give back 100%.
Each exclusive work of Pop art comes
animated in Keith Haring’s symbolic
street-style imagery.
LIPSTICK / VIVA GLAM X KEITH
HARING IN RED HARING
Take a bite out
of the Big Apple with a
vivid red Matte Lipstick.
LIPSTICK / VIVA GLAM
X KEITH HARING
IN ST. MARKS YELLOW
Polish lips with this
pearlescent, taxi cab-coloured
Frost Lipstick.
BOLD ORANGE OPULENCE
Orange you glad we made more than
one special-edition shade that gives
back 100% this year? Serve up an
on-trend look with major impact instantly.