Join the VIVA GLAM movement!
Celebrate 27 years of giving
back 100% with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

GET THE LIPSTICK THAT GIVES BACK 100%

Join the VIVA GLAM movement! This year’s
celebration of our iconic giveback program
honours Keith Haring’s artistic and philanthropic
legacy with three special-edition Lipstick shades
in his signature primary colour palette. Mix, match
and create limitless impactful looks with red, yellow
and blue hues in Matte and Frost finishes that give
back 100%. Each work of Pop art comes animated in
Keith Haring’s symbolic street-style imagery.
100% of the selling price of VIVA GLAM Lipstick is
donated to the M·A·C VIVA GLAM Fund,
supporting healthy futures and equal rights for all.

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN CANAL BLUE

    The first step to statement
    green lips is applying a bold
    blue matte hue.

    LIPSTICK / VIVA GLAM
    X KEITH HARING
    IN ST. MARKS YELLOW

    TAXI! Pop on this pearlescent,
    cab-coloured Frost Lipstick
    to get glowing.

    STATEMENT GREEN GLOW

    In 27 years of VIVA GLAM, there’s never
    been a way to glow green – until now.
    Get this historic lip look with special-
    edition shades that give back 100%.

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN CANAL BLUE

    Start bold with our
    special-edition, true-blue
    Matte Lipstick.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN RED HARING

    Get artistic
    by layering on this vivid
    red Matte Lipstick.

    POWER PURPLE POUT

    Starring two special-edition shades
    that give back 100%, your purple lip look
    has never been more powerful.
    Mix and matte now!

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH
    HARING IN RED HARING

    Take a bite out
    of the Big Apple with a
    vivid red Matte Lipstick.

    LIPSTICK / VIVA GLAM
    X KEITH HARING
    IN ST. MARKS YELLOW

    Polish lips with this
    pearlescent, taxi cab-coloured
    Frost Lipstick.

    BOLD ORANGE OPULENCE

    Orange you glad we made more than
    one special-edition shade that gives
    back 100% this year? Serve up an
    on-trend look with major impact instantly.